Leveraging existing transactional interactions to bring network effects through digitally enabled platforms/technologies.
Samunnati, India's largest agri enterprise, is committed to maximizing the enormous potential of Indian agriculture while placing smallholder farmers at the core of its mission to unlock the trillion-dollar potential of Indian agriculture, with a central focus on empowering smallholder farmers. In partnership with Kalgudi Digital, an AgTech platform-as-a-service, Samunnati initiated the Samunnati Marketplaces for Transformation (SMarT) project, leveraging the power of digital technology to drive sustainable change across the agricultural landscape.
Samunnati's core objective is to foster collective growth by empowering Farmer Collectives and larger agricultural ecosystems through innovative agri-commerce and agri-finance solutions. With a presence in over 100 agri-value chains spanning 22 states in India, Samunnati has facilitated over $1 billion in gross transaction value. However, challenges such as excessive manual interventions, a lack of information repositories for lead discovery, digital disconnect among stakeholders, and fragmented services across multiple platforms have limited the impact of these efforts.
To address these challenges, Samunnati embarked on a journey to engage various stakeholders, including Farmer Producer Organizations (FPOs), self-help groups (SHGs), farmers, and micro-entrepreneurs. They adopted an integrated white-labeled digital solution offered by Kalgudi. This Digital Agri Convergence platform was designed to streamline operations digitally, improve accessibility, enhance lead discovery, and promote effective information sharing, ultimately unlocking high-value potential for all stakeholders involved.
The integrated approach facilitated by the Kalgudi Convergence platform is poised to bring about significant positive change:
The platform establishes engagement channels and processes for all farmers in target areas to implement recommended packages of practices aligned with Good Agricultural Practices. This empowers farmers to produce marketable, high-quality crops with minimal pesticide residues.
The platform facilitates efficient market linkages for both inputs and outputs, ensuring farmers have access to the resources they need for cultivation and viable sales channels for their produce.
Digital sales channels for appropriate inputs and necessary services are introduced, enhancing the convenience of procurement for farmers.
Campaigns and digital marketplaces are leveraged to improve farmers' access to credit, facilitating lead generation digitally and streamlining the discovery process with reduced manual intervention.
The platform introduces transparency and traceability mechanisms for procuring high-quality farm produce, instilling trust in the supply chain.
The Samunnati Marketplaces for Transformation (SMarT) project, powered by Samunnati and facilitated by Kalgudi Digital, exemplifies the transformative potential of digital technology in the agricultural sector. By digitizing operations, improving accessibility, and enhancing information sharing, the project empowers smallholder farmers and agricultural stakeholders, ultimately driving sustainable change and increasing the economic prosperity of all participants. This initiative stands as a beacon of innovation and collaboration, showcasing the promise of technology in unlocking the immense potential of Indian agriculture.
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